Marketing That Reflects Who You Are
You Don’t Have to Outsource Your Voice to Be Heard.
Clay Digital exists for the Pathmakers — values-driven founders who are tired of playing small, tired of marketing guesswork, and tired of watching louder voices lead the conversation.
You’re not here to follow trends.
You’re here to build something that reflects your expertise, honors your values, and leaves a legacy.
That ends here.”
The Origin Story
It started in a church basement…
Then moved to web servers, Zoom rooms, stages, studios, and even late-night “dad joke” brainstorms.
Mike Clay didn’t set out to build a marketing company — he set out to disciple people. To teach. To help people find their voice and learn to use it with clarity.
Mike saw the gap: talented, faith-rooted experts with no strategy, no system, and no voice in the digital space.
Clay Digital was born to close that gap — with coaching, tools, and a tribe that gets it.
The Shift We're Creating
We believe marketing should feel like ministry: relational, honest, intentional.
So we’re flipping the script:
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We don’t do hype, hustle, or high-pressure.
We do clarity, coaching, and compounding results rooted in who you really are.
The Pathmakers Manifesto
Who we are:
We Are
Founders. Creatives. Builders. Teachers.
The kind who care more about impact than image.
We Believe
Marketing should serve, not manipulate.
A message should outlast a campaign.
Your voice is part of your calling.
We Strive
To create with clarity.
To lead with integrity.
To grow with purpose — and without burnout.
We’re Done With…
Algorithms deciding our worth.
Marketing that feels like mimicry.
Playing small when we were built to lead.
If that sounds like you…
You’re already one of us.
What We Value
We say what we mean.
We teach what we do.
No jargon. No confusion.
Just powerful positioning.
Your voice matters.
It’s time to reclaim it.
You’re building something that will last.
We’re with you.
We scale the right way
— with systems, not stress.
Meet Mike Clay
Founder | Marketing Architect | Relational Strategist
Mike Clay is the kind of coach who’s not just teaching marketing — he’s lived every layer of it.
From his early days coding websites for missionaries, to leading high-stakes SEO coaching for national agencies, Mike has spent over three decades helping founders cut through the noise — and own their message.
He’s…
Mike brings a unique fusion of ministry, marketing, and mentorship to every coaching session — making him not just a strategist, but a trusted guide for those ready to lead with their voice.
You Belong Here
If something in your spirit just clicked — you’ve found your people.
YOUR A PATHMAKER
This isn’t just a business. This is a movement.
And we’d love to walk with you.
Join The Pathmakers Tribe
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